EVERYTHING WE SEE, EVERYONE WE MEET HAS A STORY TO SHARE, A JOURNEY OF THEIR OWN WHICH HAS TO LEAD THEM TO A SUBSTANTIAL LEVEL OF BECOMING WHOEVER AND WHATEVER THEY MAY BE.

LONDON LULU IS AN ODE TO LULU BECAUSE IT CAME INTO BEING WHEN A YOUNG GIRL EMBARKED ON A JOURNEY AND TRAVELED TO LONDON JUST ON A TOUR. LITTLE DID SHE OR HER FAMILY KNOW, THAT THEY WOULD FALL IN LOVE WITH HER NEW, BREEZY, AND MORE OUTGOING PERSONALITY. TRAVELLING CHANGED HER BECAUSE OF ALL THE UNIQUE EXPERIENCES, NEW ADVENTURES, AND PEOPLE SHE WENT AROUND WITH WHILE IN LONDON.

THIS STORY IS QUITE SIMILAR TO THAT OF WHITE FABRIC. A PLAIN WHITE FABRIC ALSO GOES ON A  JOURNEY AND TRAVELS THROUGH VARIOUS DIFFERENT PROCEDURES OF BEING DYED, STITCHED, EMBROIDERED, AND BROUGHT TO A FINESSE.

WHEN WE TAKE AN ALREADY BEAUTIFUL WHITE FABRIC AND PROVIDE IT WITH AN EXTRA TOUCH OF LOVE AND CARE IT CAN TURN INTO AN EVEN MORE EXCLUSIVE AND DETAILED MASTERPIECE. WHICH CAN HELP ANY INDIVIDUAL WHO ADORNS IT STAND OUT IN THE CROWD AND BE PRESENTED TO THE WORLD AS THE BEST VERSION OF THEMSELVES.
AT LONDON LULU, OUR GOAL IS TO CHANGE THE PERCEIVED OUTLOOK OF THE MODERN MUSLIM WOMAN AND MODEST WEAR. WE AIM TO MAKE EXCLUSIVE, STUNNING FASHION FOR THE WOMAN OF TODAY WITHOUT HAVING TO COMPROMISE WITH HER MODESTY.

EACH OF OUR PIECES IS DESIGNED TO PERFECTION, USING THE BEST AND MOST EXCLUSIVE COLLECTION OF FABRICS. OUR FABRICS RANGE FROM LUSTROUS SATINS, VIBRANT VELOURS, BREEZY CHIFFONS, AND LIMITED EDITION CAMEL LEATHER PROVIDED TO US BY THE EXPERTS AT NEGARASH